The world is rapidly shifting from analogue to digital. Consumption of digital content on a daily basis is increasing frequently. The companies, that have not yet recognised this in their marketing strategies need to adapt fast. Image result for analogue to digital The readability of customer or client to information had got advantage of the Internet and globalization. Homo sapiens are able to access the information via computers, tablets or mobiles. Digital Marketing is not only undergoing development force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether. No doubt baby boomers will lament the demise of paper-based advertising, but today's entrepreneur from generation Y & Z have grown up with the internet and mobile phones, as a God-given right are already embracing the brave new world of digital consumption. Digital Age had began and we are embracing...
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