Google Expands Wings to Capture $1 Trillion Indian Digital Market

Riding on the support of the Indian Government, Google is targeting the key virgin market of small and medium Indian traders that can help double its market share in a very short span of time.

Google's "Digital Unlocked" program aims to ensure that every single small business in India that wants to go digital has access to quality training. The training will be offered online, offline and on mobile phones. A research by KPMG, global research and audit firm, suggests that 68% of the 51 million Indian small and medium businesses (SMBs) are offline. Google hopes to cash in on this unique opportunity by launching a training program to empower SMBs with essential digital skills that will enable them to get online and start relying on the internet to grow their business.

The Indian Government's backing to Google can be gauged from the words of India's IT Minister Ravi Shankar Prasad who said, 

"Google is as much an Indian company as American. The sheer numbers of people in India who have accepted you mean you have an obligation for India as much as you have for the United States."

The Indian government invites Google to involve in strengthening the country's move towards cyber commerce.